Superbloom acts as a brand and marketing consultant for Tussle, providing a holistic view of the marketing function and acting as an extension of the internal team.
OUR BRIEF
Superbloom partners with Tussle as their outsourced marketing team, scaling the brand from the ground up. As an emerging disruptor in sexual wellness, Tussle’s ambition is to grow into a household name in Australia through both direct-to-consumer and wholesale channels.
Our role is to deliver a holistic marketing program that covers strategy, social media management, content and partnerships. We develop and execute marketing strategy, manage calendars and campaigns, and build meaningful relationships with Key Opinion Leaders to strengthen brand authority. We produce consistent and compelling content, from quarterly photoshoots and influencer collaborations (organic and paid) to strategic partnerships. We ensure a strong and cohesive brand presence ripe for growth.
SERVICES
Brand & Marketing Strategy
Social Media Management
All Marketing Communications - Blog, Website, Substack, eDM’s
PR & Community
Events & Activations
Influencer & UGC management
Production including campaign & lo-fi socials
Partnerships
TUSSLE
X TYDE LEVI
‘Get closer with Tyde Levi x Tussle’
Intimacy is more than just physical - it’s about honesty, sacrifice, and the courage to be vulnerable. Singer/songwriter & creator Tyde Levi shares his personal journey with love and relationships, highlighting how true connection starts with openness. For Tyde, physical touch is his love language. Tussle’s Extra Virgin oil-based formula amplifies those moments, helping you feel closer than ever.
Tyde explores what it means to truly Get Closer.
TUSSLE
x CHANTELLE OTTEN
‘Get closer with Chantelle Otten x Tussle’
For sexologist Chantelle Otten, intimacy starts with curiosity. It’s about staying open, exploring without judgment, and creating space for pleasure in every form. She believes lube is for everyone — a tool to make intimacy more fun, comfortable and connected.
Tussle’s plant-based, pH-balanced formulas reflect Chantelle’s own values: body-safe, eco-conscious and beautifully designed to feel at home on your nightstand. For Chantelle, it’s not just about enhancing physical touch, but about normalising conversations around intimacy and helping people feel more confident in their connections.
Chantelle reminds us that the more we explore, the more we learn. That’s how we truly get closer.
