Founded in 2024 by Phoebe Woods, Superbloom was built on more than a decade of scaling Australian labels at home and then successfully launching them into new international markets. As Marketing Lead for Rolla’s and Abrand, Phoebe transformed independent denim labels into category leaders, stocked in every major Australian retailer, with Rolla’s opening its own flagship stores.

After relocating to Los Angeles, she led the US marketing team to launch both brands into America, securing placements with global retailers including Revolve, Nordstrom, PacSun, Urban Outfitters, Free People and Anthropologie while maintaining & growing strong direct-to-consumer growth.

Phoebe led the brands through their biggest years of growth on record, driving strategies that transformed market presence and delivered global impact. She spearheaded high-profile campaigns with Sofia Richie, Elsa Hosk, Phoebe Tonkin, Devon Lee Carlson, Amalie Gassman and Sarah Ellen, positioning the brands at the forefront of culture and conversation.

Superbloom isn’t just another agency. It’s a creative growth partner - working with you like an extension of your internal team, supporting your brand’s mission of growth.