OUR BRIEF

Superbloom partnered with Mihan to launch their new scent, Sinful Rose. Our 360° approach brought the fragrance to life through a high-impact in-store event with key media and influencers, sparking a surge in awareness and conversation.

To extend the moment beyond the store, we delivered a targeted gifting program, from curated partner send-outs to strategic seeding. We secured press coverage, elevated engagement which directly saw sales growth.

The result: A launch that blended experience, influence and storytelling to position Sinful Rose as Mihan’s next cult fragrance.

DISCOVER MORE

  • “Phoebe, founder of Superbloom is exceptional in supporting and coordinating the PR side of launching a new product. We valued her open and warm communication, dedication and organisation. We look forward to working with Superbloom in the future.”

    — Julia & Josh Mihan, Co-Founders of Mihan Aromatics

A large poster advertising Mihan Aromatics an Australian perfume brand, showing a hand holding a perfume bottle. The poster is at the entrance of a boutique, where two women are walking by, one looking at her phone.
Three women standing together at a social event, one holding a glass of wine, with a lively indoor background featuring warm lighting and modern decor.
A hand is reaching to pick up a small white bottle labeled 'Mulanark Ash' from a white surface, with other bottles and containers in the background.
A young woman with long blonde hair smiling and holding several black-and-white photo booth strips.
Two women dressed in elegant evening attire standing close together indoors in front of a large black-and-white portrait of a woman with closed eyes. The woman on the left is wearing a red dress and smiling, while the woman on the right is wearing a
A white cake decorated with fresh strawberries, raspberry, rose petals, and red roses, with a message in red lettering that reads 'Mihan Aromatics.'
Two women smiling and standing close together at a social event, one holding a glass of champagne, with a red background and greenery around.