FIRST THING

Superbloom acts as First Thing’s marketing consultant and creative production partner, leading strategy for upcoming product launches.

OUR BRIEF

First Thing is a direct-to-consumer intimates brand with a focus on bras, set on becoming a category leader in comfort and everyday wear. Superbloom acts as their marketing consultant and creative production partner, shaping strategy and execution across key growth channels.

Our scope includes campaign planning and strategy for new product launches, creative production of both lo-fi and high-impact campaign content, and the development of Meta ad creative designed to perform. We manage paid influencer and creator partnerships, ensuring alignment with brand voice and audience growth objectives.

We are also engaged on an ad hoc project basis to support additional initiatives such as events and activations, providing flexibility and expertise wherever the brand needs it most.

SERVICES

Strategy

  • Develop comprehensive marketing strategies & narratives for seasonal launches

  • Align marketing efforts with brand & sales objectives to drive growth

Production

  • Creative Direction

  • Photography & Videography

  • Content Creation

  • Post-Production

  • Campaign & Shoot Management/ Production

  • Influencer & UGC Content Creation

Social Ads

  • Ad Campaign Strategy

  • Creative Development, Designing ad visuals & copy

  • Influencer Collaborations

  • Analytics & Reporting

  • Just a personal thank you for the last couple days! You have been so amazing and now I definitely can’t do these shoots without you! Thank you for all your efforts and always making sure we get the shot!

    - Georgia Gazel -  Founder of First Thing

A woman with long curly hair flowing, wearing a beige sports bra and matching bottoms, standing against a pinkish background.
A woman with dark skin and a shaved head lying on a light blue background, wearing a matching light blue bikini, looking confidently at the camera with one arm behind her head.
A woman with shoulder-length brown hair and fair skin standing in a tiled shower area, wearing a matching purple bikini with a bandeau top and low-rise bottoms.
Close-up of three women hugging, wearing black sports bras and matching black underwear.
Two women sitting on the floor, smiling with eyes closed, wearing lingerie, against a purple background.
Two women in black undergarments stretching and smiling at each other.
Two women wearing matching light blue bras and underwear, smiling and posing together against a light blue background.
A woman in purple underwear, jumping on a beige sofa in a modern room with white walls, next to abstract artwork featuring circular patterns.
A smiling woman with brown hair in underwear sitting on a white chair with a young child sitting on her lap, holding a tablet.
First Thing maternity bra campaign